With only 15% of land and 15% of freshwater, and 7% of our oceans being protected, world leaders are trying to boost ambition to protect the natural world. Biodiversity is disappearing at an alarming rate and it affects not only the health of the planet, but also our health and well-being. Populations of mammals, birds, fish, amphibians, and reptiles have seen an average drop of 68% since 1970. Insect losses and plant extinctions are twice as high as mammals, birds and amphibians combined. Losses at these lower ends of the ecosystem have effects that ripple up into all aspects of the natural world, like the pollinators that enable much of our food production. The natural world provides critical resources to sustain all life on earth and ecosystems provide services that reduce damage that has already been done. We’ve seen a global adoption of 30X30 but we need to do more locally. Why?